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Whilst we pride ourselves in developing websites that look beautiful there is a whole lot more to an effective online presence. Remember the old saying “You can’t judge a book by its cover.” It’s what you can’t see in our websites that makes them Vastly better. We’ve made a short list of the most import elements below.

Firstly, your website must clearly convey who you are, what you do and what they can do from your site. Clear messages are important as more than half your visitors will spend less than a minute searching a product or service. Your message needs to target your audience. Simply put, talk to your customer clearly in their language with product/service details easy to find.

Secondly, your site needs to be Search Engine Friendly. We add the essential items to your site from google verification to keywords and meta tags.

Thirdly, this message needs to offer a strong value proposition so your visitors are compelled to stay on your site longer and not navigate to your competitions website.

Fourthly, we make sure your site is optimised for viewing on all devices as something like 70% of all web traffic comes from mobile devices! This also effects the web design so that the website is easy to navigate.

And finally you need a call-to-action to direct visitors to the next step. An example might be “Free Quote,” “Schedule a Demo,” or “Buy Now.” 

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